Lesson series

Digital Marketing Basics

Learn the essentials of digital marketing, including SEO, social media, email campaigns, and analytics, to create effective online marketing strategies.

Learners

Assignments

Hours

Videos

Overview

This course provides a foundational understanding of digital marketing, covering key concepts and tools used to promote products and services online. Learners will explore topics such as SEO, social media marketing, email campaigns, content creation, and analytics. By the end of the course, students will have practical knowledge to plan and execute basic digital marketing strategies across multiple online platforms.

Course Goals

  • Understand the fundamentals and importance of digital marketing.
  • Learn how to identify target audiences and develop digital strategies.
  • Gain basic skills in SEO, SEM, and content marketing.
  • Explore key social media marketing techniques and platforms.
  • Understand how to create and manage email marketing campaigns.
On Demand Course
 100% Recognize Certificate
50+ Hours
Full Lifetime Access
Access on mobile and Laptop
Quizzes

Our Master Instructor

Abhilash Mohapatra | Abhilash Mohapatra | Abhilash Mohapatra

Abhilash Mohapatra is a seasoned career transformation expert with 15+ years of experience in skill development, education, and employability. A former leader at NSDC and FICCI, he pioneered India's first Centre of Excellence for Career Counselling and played a key role in integrating career guidance into the New Education Policy (2020).As a TEDx speaker and top UPSC mentor, he inspires thousands to excel in their career journeys. Abhilash's innovative programs bridge the education-employability gap, focusing on communication, technical, and digital skills for workforce readiness. An engineer from COEP and an MBA graduate from Great Lakes Institute of Management, Chennai, he combines technical and managerial expertise to empower learners to achieve their goals.Learn with Abhilash to unlock your potential and succeed in today’s competitive landscape!
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This course is a great way to re-fresh your creative thinking whilst also giving you a chance to think outside the box.
Mohit
Nice and clear Explanation.
Sahil
A great course which will help those who want to 'Innovate their Career'!
Karishma
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