Lesson series

Email Marketing Essentials

Master the basics of email marketing, including list building, campaign creation, segmentation, and performance tracking.

Learners

Assignments

Hours

Videos

Overview

This course provides a beginner-friendly introduction to email marketing, covering key concepts such as building email lists, creating effective campaigns, segmenting audiences, and analyzing performance metrics. Learners will gain the skills to design, write, and manage successful email marketing strategies that engage subscribers and drive results.

Course Goals

  • Understand the fundamentals and benefits of email marketing.
  • Learn how to build and manage an email subscriber list.
  • Create engaging and well-structured marketing emails.
  • Analyze key email metrics such as open rates, click-through rates, and conversions.
  • Understand best practices for deliverability and compliance (e.g., GDPR, CAN-SPAM).
On Demand Course
 100% Recognize Certificate
50+ Hours
Full Lifetime Access
Access on mobile and Laptop
Quizzes

Our Master Instructor

Abhilash Mohapatra | Abhilash Mohapatra | Abhilash Mohapatra

Abhilash Mohapatra is a seasoned career transformation expert with 15+ years of experience in skill development, education, and employability. A former leader at NSDC and FICCI, he pioneered India's first Centre of Excellence for Career Counselling and played a key role in integrating career guidance into the New Education Policy (2020).As a TEDx speaker and top UPSC mentor, he inspires thousands to excel in their career journeys. Abhilash's innovative programs bridge the education-employability gap, focusing on communication, technical, and digital skills for workforce readiness. An engineer from COEP and an MBA graduate from Great Lakes Institute of Management, Chennai, he combines technical and managerial expertise to empower learners to achieve their goals.Learn with Abhilash to unlock your potential and succeed in today’s competitive landscape!
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This course is a great way to re-fresh your creative thinking whilst also giving you a chance to think outside the box.
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A great course which will help those who want to 'Innovate their Career'!
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