Lesson series

Fundamentals of Social Media Marketing

Learn the basics of social media platforms, content creation, audience engagement, and digital strategy to build your brand online.
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Learners

Assignments

Hours

Videos

Overview

The Fundamentals of Social Media Marketing course provides a comprehensive introduction to using social media platforms effectively for personal branding and business promotion. It covers essential topics such as platform selection, content strategy, audience targeting, and performance analytics. Designed for beginners, the course blends theoretical insights with practical tools to help learners understand the role of social media in modern marketing. Through real-world examples and hands-on assignments.

Course goals

  • Understand the role of social media in digital marketing.
  • Identify the key features of major platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Learn how to create engaging and strategic content.
  • Analyze metrics to measure campaign performance.
  • Develop basic advertising strategies for social media.
On Demand Course
 100% Recognize Certificate
60+ Minutes
Full Lifetime Access
Access on mobile and Laptop
Quizzes

Our Master Instructor

Abhilash Mohapatra | Abhilash Mohapatra | Abhilash Mohapatra

Abhilash Mohapatra is a seasoned career transformation expert with 15+ years of experience in skill development, education, and employability. A former leader at NSDC and FICCI, he pioneered India's first Centre of Excellence for Career Counselling and played a key role in integrating career guidance into the New Education Policy (2020).As a TEDx speaker and top UPSC mentor, he inspires thousands to excel in their career journeys. Abhilash's innovative programs bridge the education-employability gap, focusing on communication, technical, and digital skills for workforce readiness. An engineer from COEP and an MBA graduate from Great Lakes Institute of Management, Chennai, he combines technical and managerial expertise to empower learners to achieve their goals.Learn with Abhilash to unlock your potential and succeed in today’s competitive landscape!
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